WHY WE STARTED THIS COMPANY
Welcome to Wild Root Foods — we’re so glad you stopped by.
We’re Brian and Sharon, the founders of Wild Root Foods. Our journey began with a simple goal: to help people include more plants in their diet and discover just how delicious plant-based eating can be.
About seven years ago, a close friend who was battling cancer encouraged us to watch the documentary Forks Over Knives. Seeing how this disease had affected so many people we loved, we took it seriously. The film was eye-opening — it challenged us to consider whether a whole-food, plant-based diet could truly improve health outcomes.
What we learned changed everything. We discovered that many life-threatening conditions — from cancer and heart disease to high blood pressure and type 2 diabetes — can often be prevented, treated, and sometimes even reversed through plant-based nutrition.
After making the switch ourselves, we began experimenting in the kitchen, learning how to make vibrant, flavorful plant-based meals. But when we went out to eat or tried store-bought plant-based options, we were often disappointed. Too often, the flavor disappeared along with the animal products — or the alternatives were filled with saturated fats and oils.
We believe fruits and vegetables should be celebrated for what they are. When you season, roast, or marinate them thoughtfully, they come alive with flavor. Encouraging people to eat more plants starts with making plant-based food that tastes amazing — and that’s exactly what we set out to do.
Most of Brian’s career has been in design and marketing, primarily within the food industry, while Sharon has spent the past 15 years homeschooling our children. For years, we dreamed of starting a business that reflected our shared passions — creativity, health, and helping others live better.
Wild Root Foods is the realization of that dream: real food, crafted with care, made to inspire people to eat more plants and feel good doing it.
Warmly,
Brian & Sharon Carron
Founders, Wild Root Foods, LLC